I started eating at SK more than 10 years ago and found that the restaurant or rather the company has been improving over time and as such they are getting better and better. Initially they are using cheap or low price to attract Japanese food lovers. Subsequently they added quite a number of choices to cater for a larger group of customers. They even moved their target market to a higher class customers who are willing to spend more.
Their success actually invited some other Japanese food restaurants to venture into the similar segment of the Japanese food industry despite the fact that they are targeting to higher end customers. Well, I would say Sushi King read or analyse the market well in terms of the selection of food, affordability of customers, and other business strategy.
I saw many similarity between AirAsia and Sushi King. They both started from cheaper pricing strategy in their respctive industry and slowing move up to a higher value. They studied the market well and keep on offering products that people want.
Happy Events:
- Had a good lunch with mum and sister family at Sushi King. After the 10% discount, we still paid more than RM160 for 6 adults and 2 kids. Cheap? not quite but value for money is the key.
- Went for second slimming session and not as painful as before that was created by the fat burning creme used.
- Had a good chat with my friends on facebook. One of the best ways to communicate and build friendship.
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