Rexona Men Challenge Malaysia 2011

Days 83 - 917 day to go

Today I took part in the above challenge. It was a 8km run with 7 obstacles. It was an interesting run despite more easy than most participants had expected.

I think the run achieved its intended purpose i.e. publicity of the company's products. At least I know the products now. However, how many participants will actually use the product eventually is unknown.

It was a good idea to organise such a unique run at the park. Now I know the park fairly well as the run covered 8 km of the distance. However, the run may not have gained much for the company publicity for the following reasons:

1. It is a small event with only less than a thousand runners participated. Not sure if the name "challenge" is too challenging to many not so hard-cored runners
2. There is a much popular run one day after this run and hence maybe many runners have actually registered for the Sunday run
3. It is a man only run and as such almost 50% of the runners community cannot take part. Actually the impact is more than 50% as some male runners will not take part if their spouses or girl friends cannot take part
4. The location is a bit far from KL which is the regular race site for most of the popular runs.
5. The site is not convenient to those who rely on public transport
6. The few celebrity invited by the company maybe a little new and hence not many runners knew them and hence did not create the expected results

Therefore, they may have to make changes to draw a bigger crowd so that money spent will generate more potential returns by getting a much larger number of participants.